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Tag: advertising
Viewing 1 - 17 out of 32 Blogs.
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Tallahassee Marketing Spotlight: Competing on Price Don't Get Caught In This Game! By Coach Grape A man is traveling Route 66 and is in the middle of the desert. He sees a big tent up ahead and decides to stretch his legs. The tent is run by an old Native American gentleman and it is full of pottery. In the back of the tent there is a room filled with pottery and none... Read More
Tallahassee Marketing Spotlight: Face Off Get Off ! What my High School Lacrosse Experience Taught Me About Marketing By Coach Grape Back in the late 80s, when I was in high school in Boston I was on the lacrosse team. I was not especially good. Depending on who showed up that day, I was typically third string. But I loved the game, I loved the practices, and I loved my team and coach... Read More
Tallahassee Marketing Spotlight: Understanding The Buyer's Journey Will Benefit Your Marketing Plan By Tony Miller, Grapevine Staff When I am helping a client come up with a marketing plan, I like to put myself into the shoes of the buyer. What sets the Buyer's Journey in motion is the buyer deciding they have a problem, a want or a need and ends at the customer service after the... Read More
Tallahassee Marketing Spotlight by Renee Miller MMCF Marketing I planted a garden this spring. Going by the Farmers Almanac, I planted at the correct time of year. All the soil was the same. The entire garden area gets the same amount of sun, shade, and water. My efforts in planting were the same in each row. My harvest, sadly, is much less than expected. I have patches of plants thriving but many patches of dirt that never produced a sprout. I guess gardening doesn't work. I... Read More
Perhaps you're beginning to see the power of card marketing. Receiving a personalized card in the mail not only surprises your customers and prospects, but it says "I care about our relationship" in a whole new way. There are so many good reasons for a business person to send out a card to your customers and clients. Here some situations where a card can make a powerful connection. I'm sure you can think of many more...Real Estate Marketing When starting the home buying process - Th... Read More
Advertising: An Investment In Your Business's FutureSmall Business SeriesGregory R. Passewitz Nancy H. Bull Many products or services have failed in the market, not because of their quality, packaging or pricing, but because potential customers didn't know they were there, and if they did, they didn't know what they were or how to use them. In order to sell your product or service you must promote it. One effective method of promotion is advertising. What Is Advertising/What Will It Accomp... Read More
Advertising Does Not Work There once was a man who ran a successful business selling hot dogs by the side of the road. Every day he would set up his stand with a large banner flying over the stand that read “Tasty Hot Dogs”. And every 100 yards or so along the road he'd set up a big sign that read “Tasty Hot Dogs Ahead”. Then he stood by his cart and sang loudly, “Hot dogs! Get your tasty hot dogs here. Hot and juicy, only a dollar apiece.” The man's son, however, thought this was too muc... Read More
Tallahassee Marketing Spotlight by Renee Miller MMCF Marketing Social Media SEO Experts share what's in store for the new business fan pages... If you haven't upgraded your Facebook Fan Page yet, then you are running out of time! On March 10th, whether you want your Facebook page updated or not, Facebook will start updating all pages to the new upgraded platform. In my humble opinion, I couldn't really imagine why you wouldn't want to upgrade your Faceb... Read More
Tallahassee Marketing Spotlight by Renee Miller MMCF Marketing One of the great marketing guru's of all time, Bill Glazer, helps answer a very important question. Why Does "Good" advertising Sometimes Fail? by Bill Glazer At least once a month, I get a question from a Member who sends me their advertising to critique for them where they received lousy results. They might have sent me a direct mail piece that they developed or one of mine that they copied that failed m... Read More
Tallahassee Marketing Spotlight by Renee Miller MMCF Marketing When finding out the kind of marketing firm we are, people often ask, 'What is guerrilla marketing?' Simply, it is non-traditional media. It is unique, quirky, weird, unusual. It demands attention. It's not a logo that brands you. It's not a jingle. Below are some very cool examples of guerrilla marketing at it's finest. Enjoy! Renee Miller is the head of MM... Read More
8 Ways to Create Your Article in Less Than 30 Minutes By Tony Miller, Grapevine Editor Let's face it, most of you have passion but do not consider yourself writers. You are an expert, enthusiast, supporter or fan of something whether it is your business, hobby, cause, organization or whatever and you know you should be writing articles on Tallahassee Grapevine to share the information with your community but you just don't know where to start or cannot find the time.... Read More
5 Tips on Writing Your Own Blog One of the most important keys to blogging success is providing exceptional content. Follow these five tips to make sure your blog posts not only get read but make people want to come back for more. 1. Choose the Appropriate Tone for Your Blog Every blog has a target audience it's written for. Before you start writing blog posts, determine who your primary and se... Read More
It's All About the Headline! By Tony Milller, Tallahassee Grapevine Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. Writing great headlines is a critical skill. Here are some interesting statistics: On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. Thi... Read More
You Are Finally Invited to the Party: The Future of Marketing Your Business By Coach Grape of TallahasseeGrapevine.com Traditionally, there were 3 ways to market your business. 1. Call to Action: Offering Coupons, Incentives and Deadlines. 2. Branding: Getting your name in... Read More
Tallahassee Marketing Spotlight by Renee Miller MMCF Marketing These are great marketing tips I wanted to share with you! Directly Quoting Hubspot... Social Media Can Help Grow Your Business Six Points to Share with Your Team Social media and blogs are a key part to any inbound marketing strategy . Here are 6 ways they help grow your business: Quick to Start. You could launch a Facebook page today or get a blog going in a few d... Read More
Tallahassee Marketing Spotlight by Renee Miller MMCF Marketing One thing about human nature is we get bored easily. We love variety and can't wait to get the newest, latest, improved product. This couldn't be more apparent in how we receive and respond to marketing messages. Companies should always be looking for new ways to reach their target market. Traditional media has it's place but for a lot of businesses the same old-same old has become as stale as yesterday's b... Read More
American Classifieds is your source for cost effective advertising. Imagine how easier it would be to place your ads with one phone call! advertising has never been easier or more cost effective. We have packages available for local, national, regional and/or statewide at affordable prices. Give us a call and let us customize a package to best suit your business needs 850-385-0505.... Read More
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