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Tag: firm
Viewing 1 - 10 out of 10 Blogs.
Tallahassee Marketing Spotlight: Competing on Price Don't Get Caught In This Game! By Coach Grape A man is traveling Route 66 and is in the middle of the desert. He sees a big tent up ahead and decides to stretch his legs. The tent is run by an old Native American gentleman and it is full of pottery. In the back of the tent there is a room filled with pottery and none... Read More
Tallahassee Marketing Spotlight: Face Off Get Off ! What my High School Lacrosse Experience Taught Me About Marketing By Coach Grape Back in the late 80s, when I was in high school in Boston I was on the lacrosse team. I was not especially good. Depending on who showed up that day, I was typically third string. But I loved the game, I loved the practices, and I loved my team and coach... Read More
Tallahassee Marketing Spotlight: Understanding The Buyer's Journey Will Benefit Your Marketing Plan By Tony Miller, Grapevine Staff When I am helping a client come up with a marketing plan, I like to put myself into the shoes of the buyer. What sets the Buyer's Journey in motion is the buyer deciding they have a problem, a want or a need and ends at the customer service after the... Read More
8 Ways to Create Your Article in Less Than 30 Minutes By Tony Miller, Grapevine Editor Let's face it, most of you have passion but do not consider yourself writers. You are an expert, enthusiast, supporter or fan of something whether it is your business, hobby, cause, organization or whatever and you know you should be writing articles on Tallahassee Grapevine to share the information with your community but you just don't know where to start or cannot find the time.... Read More
5 Tips on Writing Your Own Blog One of the most important keys to blogging success is providing exceptional content. Follow these five tips to make sure your blog posts not only get read but make people want to come back for more. 1. Choose the Appropriate Tone for Your Blog Every blog has a target audience it's written for. Before you start writing blog posts, determine who your primary and se... Read More
It's All About the Headline! By Tony Milller, Tallahassee Grapevine Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. Writing great headlines is a critical skill. Here are some interesting statistics: On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. Thi... Read More
You Are Finally Invited to the Party: The Future of Marketing Your Business By Coach Grape of TallahasseeGrapevine.com Traditionally, there were 3 ways to market your business. 1. Call to Action: Offering Coupons, Incentives and Deadlines. 2. Branding: Getting your name in... Read More
Tallahassee Marketing Spotlight by Renee Miller MMCF Marketing Why should you consider Open Door Advertising even in a down economy? 1. You grow MARKET SHARE in a down economy when you continually advertise. Those that stop advertising lose market share. In turn, when the economy picks up, those with the greatest market share grow in sales. 2. There are two types of marketing (a) branding (b) closing. We specialize in Direct Response which is most successful with... Read More
Tallahassee Marketing Spotlight by Renee Miller MMCF Marketing If you are looking to build an online presence, brick and mortar presence, or both for your small business, you should consider flyer printing as one of your advertising tools. Even if you don't intend to produce immediate sales, promotional flyers, advertising flyers, and other hard copy advertising will really help boost the local interest and send more customers to your business website. In order to complete a fully... Read More
Tallahassee Marketing Spotlight by Renee Miller MMCF Marketing Promoting your business is often a numbers game. It boils down to the fact that the more people you reach, the more sales you will potentially close. The biggest problem that business operators are confronted with is generating quality leads. While there are various marketing tactics that you can employ, you primarily want to find a way to reach as many people within your targeted market as possible. And you just don't want to... Read More
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