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Tag: marketing
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3 Actions You Can Do in 90 Minutes to Get More Sales Appointments With Business Owners Here's a marketing sprint for you. These three small business marketing strategies that may all be done in the next 90 minutes and together they're going to set you up for business expansion. Action 1: Create a Customer List (60 minutes) If you do nothing else do this! Your customer list is the only real asset in your business. Think about that for a moment and let it sink in. You can own hardware... Read More
Getting Sales Appointments The Easy Way One of the biggest challenges to success that I hear from small business owners is they don't have enough qualified prospects. Here are four straightforward small business marketing strategies you can do today to find better prospects. The reality is that most of us are fairly good at selling when we get a prospect, but prospecting is one of the hardest things we must do as a entrepreneur. The swiftest method to get more prospects is to... Read More
Tallahassee marketing Spotlight: Competing on Price Don't Get Caught In This Game! By Coach Grape A man is traveling Route 66 and is in the middle of the desert. He sees a big tent up ahead and decides to stretch his legs. The tent is run by an old Native American gentleman and it is full of pottery. In the back of the tent there is a room filled with pottery and none... Read More
Stating that the economy is bad is regurgitating the negative rhetoric that we have been hearing for the last three years. We know times have changed. At this point though, I don't think it's as much the economy as it is our attitude. The economy is tough yes and certainly not what it was in days gone by. However, I look at this time as a time of opportunity for growth. We can be angry, discouraged, and give up. Or we can face this challenge head on and take control.... Read More
Tallahassee marketing Spotlight: Face Off Get Off ! What my High School Lacrosse Experience Taught Me About marketing By Coach Grape Back in the late 80s, when I was in high school in Boston I was on the lacrosse team. I was not especially good. Depending on who showed up that day, I was typically third string. But I loved the game, I loved the practices, and I loved my team and coach... Read More
Tallahassee marketing Spotlight: Understanding The Buyer's Journey Will Benefit Your marketing Plan By Tony Miller, Grapevine Staff When I am helping a client come up with a marketing plan, I like to put myself into the shoes of the buyer. What sets the Buyer's Journey in motion is the buyer deciding they have a problem, a want or a need and ends at the customer service after the... Read More
Tallahassee marketing Spotlight by Renee Miller MMCF marketing I planted a garden this spring. Going by the Farmers Almanac, I planted at the correct time of year. All the soil was the same. The entire garden area gets the same amount of sun, shade, and water. My efforts in planting were the same in each row. My harvest, sadly, is much less than expected. I have patches of plants thriving but many patches of dirt that never produced a sprout. I guess gardening doesn't work. I... Read More
Perhaps you're beginning to see the power of card marketing. Receiving a personalized card in the mail not only surprises your customers and prospects, but it says "I care about our relationship" in a whole new way. There are so many good reasons for a business person to send out a card to your customers and clients. Here some situations where a card can make a powerful connection. I'm sure you can think of many more...Real Estate marketing When starting the home buying process - Th... Read More
Advertising: An Investment In Your Business's FutureSmall Business SeriesGregory R. Passewitz Nancy H. Bull Many products or services have failed in the market, not because of their quality, packaging or pricing, but because potential customers didn't know they were there, and if they did, they didn't know what they were or how to use them. In order to sell your product or service you must promote it. One effective method of promotion is advertising. What Is Advertising/What Will It Accomp... Read More
Advertising Does Not Work There once was a man who ran a successful business selling hot dogs by the side of the road. Every day he would set up his stand with a large banner flying over the stand that read “Tasty Hot Dogs”. And every 100 yards or so along the road he'd set up a big sign that read “Tasty Hot Dogs Ahead”. Then he stood by his cart and sang loudly, “Hot dogs! Get your tasty hot dogs here. Hot and juicy, only a dollar apiece.” The man's son, however, thought this was too muc... Read More
Tallahassee marketing Spotlight by Renee Miller MMCF marketing Social Media SEO Experts share what's in store for the new business fan pages... If you haven't upgraded your Facebook Fan Page yet, then you are running out of time! On March 10th, whether you want your Facebook page updated or not, Facebook will start updating all pages to the new upgraded platform. In my humble opinion, I couldn't really imagine why you wouldn't want to upgrade your Faceb... Read More
Tallahassee marketing Spotlight by Renee Miller MMCF marketing One of the great marketing guru's of all time, Bill Glazer, helps answer a very important question. Why Does "Good" Advertising Sometimes Fail? by Bill Glazer At least once a month, I get a question from a Member who sends me their advertising to critique for them where they received lousy results. They might have sent me a direct mail piece that they developed or one of mine that they copied that failed m... Read More
Tallahassee marketing Spotlight by Renee Miller MMCF marketing When finding out the kind of marketing firm we are, people often ask, 'What is guerrilla marketing?' Simply, it is non-traditional media. It is unique, quirky, weird, unusual. It demands attention. It's not a logo that brands you. It's not a jingle. Below are some very cool examples of guerrilla marketing at it's finest. Enjoy! Renee Miller is the head of MM... Read More
Authored by Ryan Cohn, CEO of What's Next marketing 7Share On February 17th, LivingSocial went live in Tallahassee with its first deal campaign. The initial restaurant was Kiku Japanese Sushi with a spend $25, get $50 in food deal. I personally purchased this deal, as I'm quite a fan of Kiku's sushi and will most likely redeem it by the end of the week. I have, however, purchased quite a few deals from LivingSocial's direct competitor, Groupon. Both LivingSocia... Read More
8 Ways to Create Your Article in Less Than 30 Minutes By Tony Miller, Grapevine Editor Let's face it, most of you have passion but do not consider yourself writers. You are an expert, enthusiast, supporter or fan of something whether it is your business, hobby, cause, organization or whatever and you know you should be writing articles on Tallahassee Grapevine to share the information with your community but you just don't know where to start or cannot find the time.... Read More
By Deanna A. Mims With all this talk about branding and brands, I'm finding that knowing exactly what branding really means is not an intuitive thing. I thought it might be helpful to ask you some of the questions I ask my clients when building a branding creation direction sheet. I use this BDS when communicating my client's brands and needs for graphic design, web design, etc. with creative professionals. I hope these considerations h... Read More
5 Tips on Writing Your Own Blog One of the most important keys to blogging success is providing exceptional content. Follow these five tips to make sure your blog posts not only get read but make people want to come back for more. 1. Choose the Appropriate Tone for Your Blog Every blog has a target audience it's written for. Before you start writing blog posts, determine who your primary and se... Read More
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