Most people know the following scene. A person has a desire for a product that involves a salesperson. It matters very little whether the product is a house, car or personal computer, but whichever the product is, it requires meeting a salesperson. This person comes out, and a first impression is made. The clothes, the hair, and the way he or she talks all come into play. Now information is relayed, and knowledge of the product is given. All of these are important, but one of the most important aspects to selling a product is that the salesperson really cares for the customer.

“What do you want?” , ignoring, high pressure, talking too much and the list can go on an on for ways and words that reflect that a salesperson does not care for his or her customer very much. Two of the best tools any salesperson has are the two ears on the sides of their head. Listen. Just Listen, and use questions to get clarification as to what the customer's desires or needs are. The more a salesperson will hear about a customer's desires or needs the more the salesperson will reflect care.

One wonders, since interpersonal relationships such as husbands with wives, parents with children, older people with younger people, political group with political group, and others really are like one group selling to the other, what would happen if each one as a salesperson listened more? Until tomorrow...Why Say More?

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