Advertising Does Not Work

There once was a man who ran a successful business selling hot dogs by the side of the road. Every day he would set up his stand with a large banner flying over the stand that read “Tasty Hot Dogs”. And every 100 yards or so along the road he'd set up a big sign that read “Tasty Hot Dogs Ahead”. Then he stood by his cart and sang loudly, “Hot dogs! Get your tasty hot dogs here. Hot and juicy, only a dollar apiece.”

The man's son, however, thought this was too much bother for his father to go through everyday. Meaning well, he told his father, “Don't you know that advertising does not work?” He continued, “Those brightly colored signs and banner are really worthless. People who want hot dogs will always buy them, no matter what you do. And please stop singing. People chuckle when they hear you. It's such a corny song.”

The man thought for a long time about what his son had said. Maybe it was true that all his efforts to let people know about his wonderful hot dogs were in vain. After all, his son was young and smart, a college graduate, so the man believed his son's opinion must be right. The next day the man took down his signs. He took down his banner and he sat there quietly by the side of the road with his hot dog cart.

That day only a few people stopped to buy his hot dogs. He missed talking to customers and meeting so many different people. He even missed singing his song. But he had to face the truth. Advertising doesn't work. The man thought to himself, “It's probably because of the weather. It was very hot today and also very cold. No matter. Tomorrow will be better.”

But the next day was no better. Neither was the next. Every day fewer people stopped to buy. Pretty soon the man had to sell his cart to pay his bills. He was very sad that people suddenly stopped wanting to eat hot dogs. My son was right, he thought to himself. Advertising Does Not Work.

Renee Miller is the head of MMCF Marketing : The rising star of Tallahassee Marketing Firms and Tallahassee Advertising Agencies. MMCF Marketing specializing in Content Marketing using their interactive, online magazine TallahasseeGrapevine.com and in Direct Response, Guerilla Marketing campaigns with their products, Open Door Advertising and The Business Toolbox.

Their slogan is “We don't sell ads, we build relationships” and that is true. Most Ad Firms try to complicate things and impress you with big words and jargon to scare you into hiring them. We specialize in affordable marketing plans for Tallahassee Small Businesses. And we will talk to you in a way you can understand.

Give her a call today for a free consultation at (850) 528-3909.

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